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Old style serif fonts feel formal and professional while sans-serif fonts feel modern and clean. You’ll have to choose depending on your project or presentation, what suits your theme and what message you’d like to convey.ĭifferent fonts portray different personalities which are appropriate in various situations. Selecting a font you like to use.įor better or worse, there is an overwhelming choice of fonts out there on the internet. Luckily for us Mac users, the good folks at Apple have made the process of importing custom fonts a straightforward process. Whether you’re looking to spruce up an internal presentation and impress Mark over in management, or looking to taunt that one employee who never fills the coffee machine, incorporating custom typography is a powerful tool for bringing any piece of text to life.